![]() ![]() A category notorious for short-lived brands.Īnker, the most successful Amazon-native brand out of China, went public last year and was both a competitor and the inspiration for brands like Mpow. Mpow products made up on average ten of the top 100 products in the Headphones category for years. The suspended brands have been around for years and were not fly-by-night products. Unlike most Amazon suspensions, this one will get noticed by consumers too. If Amazon were to undo the suspension, the sellers wouldn’t be starting from the same spot. For example, one of Mpow’s best-selling wireless headphones went from over 66,000 reviews to 14,000. Suspending them is perhaps Amazon’s most notable and substantial enforcement of its rules yet.Īmazon has now started deleting product reviews for the suspended brands, confirming the suspicion. It is open to question why Amazon decided to act now those sellers have been infamous for their practices for a long time. They likely got away with using banned techniques thanks to their size. ![]() Mpow, Aukey, and others are some of the most successful sellers on Amazon with products with tens of thousands of reviews. The most likely explanation is the act of trying to grow the number of positive product reviews through banned techniques, for example, including postcards with the order asking for a review or doing product giveaways in exchange for a review. The suspensions started speculations on what could have caused them. Additionally, Amazon has also suspended the same sellers on its international marketplaces. ![]() More than a dozen sellers sold them on Amazon in the U.S. ![]() The brands suspended are Mpow, Aukey, VicTsing, Tacklife, Austor, Vtin, Seneo, Homasy, Homitt, LITOM, TopElek, OMORC, TRODEEM, Atmoko, HOMTECH, OKMEE, and others. Mpow, for example, was sold by multiple sellers (some run by the company, some that identify as authorized resellers, some with an unknown relationship with Mpow). The suspension wasn’t temporary or accidental and appeared to focus on a few biggest brands. More than ten days later, the sellers are still blocked. The total sales by the suspended sellers eclipses $1 billion.Īmazon started suspending sellers at the end of April. The list includes Mpow and Aukey, two of the biggest electronics Amazon-native brands out of China. Amazon has suspended over a dozen Chinese sellers for participating in fake review schemes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |